Access to prescription drugs is a hot-button health care issue. The V-BID center proposes an innovative and dynamic benefit design – Reward the Good Soldier – that recognizes that individualized therapies are often needed to achieve desired health outcomes. This proposed benefit design plan lowers consumer cost-sharing for those who diligently follow the required steps for their condition, but require an alternative option. Watch the whiteboard video to see how consumers, providers, and payers benefit from this innovative concept.
