According to recent data and statement by Qualtrics Chief Medical Officer, Dr. Adrienne Boissy, rising cost is the top reason Americans are deferring care, especially for mental health, nutrition and preventative care. 46% of consumers said the cost of healthcare services and the cost of living were the most common reasons for delaying care, whereas the share of consumers delaying care due to COVID-19 decreased about 11 percentage points over the last 2 years.