On March 28, 2018, the Morning Consult featured an op-ed written by V-BID Director, Dr. A. Mark Fendrick.

The article, titled “The Health Care Spending Disconnect: Star Wars vs. Flintstones,” highlights the discrepancy between groundbreaking innovations in medical treatments and America’s stone age care-delivery model.

The disconnect between medical advancements available to patients and their ability to pay for them is addressed by the V-BID Center’s Precision Benefit Design initiative, which recognizes that individualized therapies are often needed to achieve desired health outcomes.  This proposed benefit design plan lowers consumer cost-sharing for patients who required a more costly targeted or alternative therapy for their condition.

For the full article and more information on precision benefit design, click the buttons below.

Morning Consult Article

Precison Medicine Infographic  Precison Medicine One-Pager  

Precision Medicine Whiteboard Video  Precision Medicine Comic  Precision Co-Pay Assistance Video