On March 1, 2018, Michigan Radio’s Stateside podcast featured an interview with V-BID Center Director, Dr. A. Mark Fendrick.  The podcast focused on the widespread popularity and bipartisan support of the V-BID concept and touched on multiple V-BID Center initiatives, including clinical nuance, Precision Benefit Design, and Low-Value Care.

As Americans are being asked to pay more for their health care — the good stuff and the bad stuff — we decided that instead of having Americans pay less for the inexpensive things and more for the expensive things, we should design an insurance product that actually makes it easy for patients to get the services that make them healthy, and maybe a little be harder for the services that don’t…

-Dr. A Mark Fendrick, V-BID Center Director

A. Mark Fendrick, MD, developer of the V-BID concept and Director of the University of Michigan V-BID Center, is available for questions or comments.

Listen to the full interview below.

Stateside Radio Interview